So, you have built an amazing business that is ready to take on the world. Hours of content writing and careful thought has gone into the design of your website. Now, what?
If you have never considered how good old psychology can increase your revenue or offer checkout process improvements, think again. A few little tricks can really optimize your website and help with decreasing your bounce rate. They way your customers think, act or decide how to make purchases is most definitely worth some thought of how to integrate into your web strategy.
Excited? You should be! Here are a few simple tips to get started.
Your website’s color theme should be carefully planned and intentionally optimized for website conversion. Color connects to our feelings, emotions and when used properly is a powerful marketing tool.
Contrast is the difference between two colors. It helps with website readability as well as attracts the viewer’s attention to key elements on your page such as a Call to Action. A tried and true format is using a light background with darker text.
The vibrancy of color helps portray a particular mood, which can influence your shoppers. Warmer colors such as orange, yellow or red energize the viewer while cooler shades like purple, green or blue tend to be perceived as relaxing and peaceful.
Why continue to repeat a Call to Action throughout your website? There are two key reasons. First being that with more placements, you will capture more attention and there is less opportunity for a viewer to miss your Call to Action compared to it only being located in a single area. Second, maybe the visitor was not emotionally ready to respond the first time they saw your Call to Action, but after reading more content and familiarizing themselves with your brand, they are ready to commit.
Write in the 1st Person
By writing in the 1st person, your viewers will envision themselves performing your Call to Action versus thinking of it from an outside third person perspective. This triggers an emotional response, and they are more likely to engage if they can ‘see’ themselves performing the action.
So there you have it. A few modifications and you will be amazed at how this can increase your revenue and establish repeat, loyal customers.